He admitted that being in San Francisco makes that easier than it may be in some other places, but its still good to try. The fact youre all here [at GDC] is a good thing, because youve got a great opportunity in front of you. Remember that conference does not equal vacation, he said.You should also get out there and meet the press. If you do, youre not the random dude, theyre actually like oh, that was the guy in the lumberjack beard who showed me his game.Build CommunityThe number one thing, of course, is blogs. Find reasons for people to visit you, and make them stay. One thing that worked out for us was using OpenGL, and reaching out to the Mac and Linux communities, said Graham. Reaching out to smaller communities will often get them to evangelize you.
Adding mod support was an instant community booster, because its something you can do by design to support and build a community.Communication is a two-way street, he reminded attendees. You cant just give info out, you have to absorb some. Wolfire went out and asked for questions from the community and the number one request was for Graham to do an interpretive dance about Overgrowth while wearing a kilt so he did.Other useful on-site devices include forums, public IRC, or a live chat widget, which Graham is usually on himself. Offsite, we try to leverage all the social media we can, referring to Facebook, Twitter, YouTube, and the like. Its basically free so you might as well try it. It might be depressing at first because itll be like a ghost town, but if you keep at it people will come.Now, they have over 1,600 preorders for their game based on their own grassroots PR. About 1/3 of our sales were driven by Facebook and Twitter, he said. It wasnt so much that wed built a Facebook and twitter presence, it was more that people just wanted to talk about it. Theres always going to be some new social media thing, he said. As a small company, your best strength is that agility. So dont be afraid to start that new thing. One final PR tip if youve got a chance to speak at GDC, youve got to say yes..
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